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Workshop partner

ESADE Business School
Science-to-Business Marketing Research Centre

The Research Centre "Science Marketing" at the University of Applied Sciences Muenster developed with its concept of Science-to-Business Marketing the first strategic approach worldwide for a successful commercialisation of research competencies, capacities and results.

The basis of this approach is the conviction that market mechanisms also work on the research market. All successful companies are working with marketing strategies. A basic principle of their success is that these companies know exactly the demand of their customers and that they adjust their research, developing and production to their customers' needs. So why do research institutions not use marketing strategies? By a consistent focusing on the customer, the third party funding of research institutions can be increased enormously.

Science-to-Business Marketing aims at a successful marketing of research competencies, capacities and results. The objective of the Research Centre "Science Marketing" is to develop, test and provide new models, instruments and proceedings for research commercialisation that enable universities to market their research more effectively.

Media partners

Research Media Ltd.

Research Media Ltd delivers rapid and innovative dissemination services guaranteed to engage and create impact regardless of channel. Headquartered in the south of England, Research Media is passionate about understanding the dissemination needs of researchers, transforming their often complex research into digestible, design-rich and impactful summaries. This material is then disseminated to a global scientific audience via a range of proven on and offline channels.

Research Media’s flagship publication International Innovation is a global resource providing insight and analysis on current scientific research trends, as well as funding and policy issues. Available both digitally and in print, International Innovation is free to access. Users can download, copy, distribute, print, search or link to all articles without asking prior permission from the publisher or author.

Research Media also offers a full suite of design and production services including communication collateral, brochures and email communications, global events, video and animation, and website development.


Gower Publishing Ltd

Supporting partners

Italian Technology Broker Association

Founded in April 2009 by a group of graduates of Innovation campus and Area Science Park, the Association intends to become a reference point in Italy for those who work professionally in the diverse world of technology transfer. Our goals
  • Strengthen the network among the members
  • Create opportunities for member’s business and professional development
  • Promote synergies / relations with the world of institutions, research and business
  • Educate and train a first class of operators of the technology transfer
  • Enhance the talent and professionalism of those working in technology transfer
ETRERA 20120

ETRERA_2020 is a project aimed at facing the future energy needs in the Euro –Mediterranean area by reinforcing & creating a collaborative research/innovation network for supporting renewable energy sources (RES) technologies development and application.

ETRERA 2020 will address its efforts on secure, clean and efficient energy societal challenge with a focus on the following technologies: wind, Photovoltaic, solar thermal, Hydrogen and fuel cells, grid connection
ETRERA_2020 has a threefold aim
  • reinforcing cooperation whit ENP Countries
  • bridging the gap between research and innovation
  • create an research & innovation alliance in the framework of international cooperation
ETRERA_2020 is a project funded in the framework of the 7FP – international cooperation – R2I-ENP.
ISPIM - International Society for Professional Innovation Management

ISPIM is a network of researchers, industrialists, consultants and public bodies who share an interest in innovation management. Founded in 1983 by Professor Knut Holt in Norway, ISPIM is the oldest, largest and most active innovation association in Europe.

ISPIM produces scientific and educational material and events to help people understand and share thinking and experiences on how individuals, organisations and society can be better organised to create and distribute new products, services and processes to make the world a better place.
EFMD - European Foundation for Management Development
EURASHE - European Association of Institutions in Higher Education
Enterprise Educators UK
European Association for Quality Assurance in Higher Education (ENQA)

Accomodation partner

Visit Berlin
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